Customer experience is the cornerstone of any sound business strategy. For a distributor, creating a positive customer experience begins with maintaining and improving successful relationships with both customers and vendors. General Insulation Co. has spent the past 90 years committing resources to five supply chain strategies that facilitate a valuable and transparent customer experience. Follow the link to read more of Larry Murphy’s article, “Committing to the Customer Experience: Five Best Practices,” which was published in the June-July 2017 issue of BIC Magazine. Larry is President of General Insulation’s FIOX Group.
